Creative Business Breakdown Podcast // Episode 13: Our New Life-Changing Motto

Cleaning up from the holidays is almost like starting the year over with a clean slate. We take stock of what we have, put all of the old stuff away, clean up everything from the holidays and start fresh. In our business, we use the start of the year to hit the refresh button on everything.

We sat down for a long series of meetings the other day to review some of our goals from last year and hash out some of our goals and ideas for the new year (using two of our favorite tools, Trello & Google Drive). We’ve experienced so many changes over the past couple years and added so much to our business that we have been feeling scattered. We are working to find a better, more sustainable way to proceed with everything we are doing this year and in doing so we want to be really intentional with this year so we can find our flow.

We’ve heard the words “you do so much” repeatedly over the past year and, for a while, interpreted that phrase in a positive light. We’ve been so excited about all of our ideas that we’ve lost sight of some of our priorities and lost focus on what we really want/need. As we’ve taken a step back, we’ve seen that we are definitely doing too much and that we need to be taking a different approach and implementing new strategies.

Our motto for 2016 was “simplify, streamline, selfcare”. Due, in part, to this motto, we have achieved so much over the past year and took the time to first write out all of those accomplished at the start of our business meeting. We excelled in so many areas (even achieving a 5-year goals several years early), but also completely ignored parts of our business in it’s application. We’ve swept some big issues under the rug that need to be dealt with in a more hands on manner. We’ve already made some huge decisions this year and you’ll be able to see a few of those changes over the next few months on our website, in our products, and even in some of our physical services.

Even though we are taking a new approach, nothing big we are working on, none of our services, and none of our projects are technically going away. We are simply moving some things around, editing/streamlining some processes, and making things more succinct and sustainable so we can continue to move forward in our business in the best way possible. With that, comes our motto for 2017.


Waste less. Share more. Live our why.

Waste Less – Time, energy, resources. We only have so much time in a single day and are limited on physical resources as well, so we are working to be more effective with what we do have. That will mean making some serious changes and being truly intentional with what we are doing.

Share More – We are so excited about everything we have to offer that want to be better at sharing those things with you!! We don’t want to share an overwhelming amount of material with you but do want to share our best content, conversations, and more in a way that makes the most sense. We want to embody our true selves in all we do and break down barriers by sharing more of our personal story/selves along the way.

Live Your Why – What is the intent and purpose behind what we are doing? Busy seems to be the new, hip trend. If you need to be busy, be busy for a purpose. We want to do what aligns most with our why. That means asking the hard questions up front, determining the why behind what we are working on, and letting everything flow in the way it is meant to instead of forcing pieces to fit into place.

This motto is one we are trying to live in every aspect of our lives but also believe it can be a good fit for almost everyone. Please feel free to share our message, adopt our motto, and tell us your thoughts on the new year! Most importantly, determine the best motto for you and your business.

We’ve got so many exciting new things headed your way! Stay tuned for our new course coming out 1/17/17!! In the meantime, sign up for mailing list so you can get our secret episode, work through our free course, and get updates on new courses and free secret episodes as they come out!

Until next time,
Katey & Rachel