Our clients shape our business; they are the reason why we do exactly what we do. We’ve talked in the past about defining your business and what sets you apart, but one component that is just as vital, is figuring out who specifically you want buying your product or engaging in your services. Creating an avatar for your ideal client and having a business filled with the right clients can help inform your large decisions, find appropriate marketing strategies, and articulate what you want to see in future development.
The first step we recommend is identifying where you are providing services or products to for your clients so you can then determine who you are looking for and where to find them. Is your business online or in-person? Do you have a physical product, a service, or an online product? Knowing what YOU do will help you determine what else you need to know about your client. Our free online course will help walk you through a series of questions to help you determine your business identity if this is something you are still struggling with.
The next step we recommend is identifying your red flags and ideal traits. What kind of clients do you know, for a fact, you DO and DO NOT want. We listed a couple of our red flags in this episode along with some of the questions we ask ourselves and things we keep in mind when looking for our ideal customer:
- Red Flags
- Lack of response or respect of time
- Missing appointments or trying to reschedule at the last minute
- An unwillingness to be flexible
- Pushback on policies we have carefully crafted.
- Refusal to communicate via email or file forms online
- Issues with payment
- Things to keep in mind & Questions to ask
- You do not have to say YES to everyone willing to pay for your services
- You may not be the right fit for that person
- What does the client need? Are they looking for a service that isn’t your speciality. If so, it’s ok to refer!
- Is this a client you want talking about your business? If not, they may not be the customer you want.
- Do they understand your product or services?
- How do you feel about your initial contact with your client?
- Trust your gut. You know what’s best for you and for your product, service, and team. Create your ideal vision for your client and stick with it.
- You can always revise your vision as you go.
Determine what you want to be doing and with whom so that you can continue to do your best work every day without risking serious burn out. Take care of yourself in your business every day by making the decisions that work for you.
Until next time,
Katey & Rachel